Case Study: Email Retargeting Technology

This is the first product to enable users to seamlessly stay top of mind with their recent email contacts. By adding email recipients to retargeting audiences, users have the ability to add their connections to digital advertising audiences in one click.

This new product required the creation of a completely new brand, product, and user experience. I am pleased own the visual design of this new technology platform. I'm also extremely thankful for the incredible feedback and "aha!" moments that happened along the journey with my team of brilliant human beings.

This technology is still in beta testing status. I will update this page once it is publicly released.

 

SOME PIVOTAL MOMENTS

PLATFORM

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ONBOARDING

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PRICING

Probably the biggest question of all was pricing. Do we use impressions or audience sizes? Do we want to offer packages or . Aside from some hilarious "Groundhog Day" moments, we came to a conclusion as a result of user research, in-depth discussions with stakeholders, and a real reflection of what we wanted this product to be for our end user.